A brand new brand.


Nice to meet you (again).

We are Business Models Inc. We are an international innovation strategy and business model design agency. You probably know us from the Business Model Canvas. Twelve years ago, our founder and CEO Patrick Van Der Pijl, produced global bestseller Business Model Generation. With over 5 million copies sold, USA Today named Business Model Generation among the 12 best business books of all time. Ever since we have been on quite the innovation journey ourselves.

From post-it to partnerships.

While we were on that rollercoaster, we realized that the challenges our world is facing today can be solved through the design of new business models. Our vision for the future became crystal clear: we want to be at the forefront of creating those breakthrough business models together with our (future) clients. We shifted our business model from post-its to partnerships and started delivering end-to-end strategy and innovation services. And for the past couple of years we have have been working with some of the most inspiring innovators to create real value for customers and bottom line results for our clients.

The only thing that was missing was a proper look & feel to show our growth and to show that we are are on a mission to design, build and grow better businesses. Businesses that create value for you, our society and the world around us. That’s why we rebranded Business Models Inc.

Our vision for the future is bright. We now have the colors to match that spirit.

 So what’s -brand- new.

  • Our logo is dynamic and changes shape. It represents the dynamic and fast-changing world around us.

  • Within that changing world, we give you a different perspective on strategy and innovation. Hence our pay-off: Changing perspectives to create value beyond expectations.

  • Our colors are as bright and energetic as our entrepreneurial spirits. We go above and beyond to create impact together with you and your team

  • We now have a tone of voice that is human. Because, well, we were never really the corporate bla bla bla types. We are real-life people and we are not afraid to make a joke. We don’t have to be serious all the time to make serious impact.  

Curious to know how we can make impact together? We do this through value-driven strategy design, breakthrough business model innovationventure building, and by transforming organizations into innovation powerhouses. 

Go and take a look for yourself. We are here for you when you are ready!

Looking for the brains behind the brand? Meet Niki.

She loves to show you more.

Niki Seelen
Niki Seelen