Way of working.

Innovation is the place where business, design and strategy meet. It comes with different way of working. Over the past decade we have created, sharpened and scaled our award-winning innovation approach. Now it's here for you.
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A different approach to strategy and innovation.

We bring our award-winning strategy and innovation approach to the table: it is customer-driven, fast, and iterative by design. We use a systematic way to find and create value for your (future) customers, our society, and the world around us. Together with you and your team, we explore opportunities, define your strategy, and build breakthrough business models that are beyond your imagination today. Because getting you real results is our main objective.

What can you expect when you work with our team of entrepreneurial spirits from around the globe? Just scroll down and find out.

co-creation-and-collaboration-icon-way-of-workingCo-creation and collaboration.

Our way-of-working is founded on the principles of co-creation and collaboration. We believe that the most groundbreaking ideas emerge when a diverse group of brilliant minds collaborates. That’s why we use the thinking and creative powers of your team, your customers and experts to get to insights, that turn into breakthrough strategies and business models.


A never-assume mindset.

The road to new value creation can be complex, uncertain and full of challenges. To mitigate your risks, we use a meticulous, step-by-step validation process. With a never-assume mindset, we experiment with the most promising ideas to validate desirability, feasibility, and viability. We want to make sure your investment in innovation is de-risked, and the path forward is well-illuminated.

Supported by technology.

In our digital age, innovation is empowered by technology. We are at the forefront of this movement, offering you access to cutting-edge digital tools that will help you to create alignment and accelerate your innovation. We have an exclusive partnership with Miro, the visual workshop for innovation. With this collaboration, we can offer you the best hybrid experience for strategy and innovation.

Our approach to strategy and innovation is consumer driven, fast and iterative by design.

Our trophy cabinet.

In 2017, we were granted the Design Pioneer Award by Good Design Australia. In 2018, we bought a bigger trophy case. We were awarded 1st place in the Design Management Institute Value Awards together with Wavin, and we won another Good Design Award in the Design Strategy category, together with the Royal Society for the Blind (RSB). In 2023 we won the Social Impact category at the Good Design Australia Awards for our collaboration with Housing Action Lab in Brisbane.

Ready to win an award with us?
Grow your current business

Design is at our core. Why do we use design?

Grow your current business
A. To understand the bigger picture.

We use design to get you a clear picture of what's happening in the world around you, what role your company wants to play and where there are clear value-creation opportunities worth pursuing. 

B. To simplify complexity.
C. To facilitate the right strategic conversations and decision-making process.
D. To make artifacts that tell and sell your story.

When you are looking for the one who crafted our way of working.

Roland is your guy.

Roland Wijnen
Roland Wijnen