Privacy policy.

Business Models Inc. privacy policy. Last updated: August 2022.

At Business Models Inc (BMI) we take your privacy very serious. This privacy policy has been prepared in line with the EU’s General Data Protection Regulation (GDRP). If you would like to get in touch about anything in this policy or about your personal data, then please contact us at

What type of information do we collect and why.

Personal details.

In case we have an in-person interaction with you, for example a workshop, a masterclass, or a meeting, we may collect the following information: name, email address, job title, industry, company name, company address, phone number and/or LinkedIn profile URL. We use a client relationship management tool ‘Pipedrive’ for this information.
We analyze and aggregate this data to get industry and internal insights. The processing of this data is necessary for the pursuit of our legitimate business interests (including that of the delivery and the promotion of our services)

When you sign up to our newsletter, or download information from our website, we collect the following data: name, country, company name,  company email address, company size and phone number.
We only collect the data you provide to us, meaning with your consent and we use this data to update you on relevant, local, information about BMI and we aggregate this data to get internal insight.

Sharing of information with third parties.

BMI is a global operating company with offices in The Netherlands, Australia and Taiwan. We are operating closely together, which means the teams in the different locations use the same systems, including our CRM system Pipedrive.

When necessary, personal data will be shared with third parties.
We use tools provided by external parties to ensure effective execution of our business. Examples of these tools are: Dropbox, ActiveCampaign, Pipedrive, Microsoft 365, Miro and Mural.

Control of your personal information.

You have the right to access, modify or delete your personal information at any time. We will fulfill requests to your personal data within 30 days. Requests can be sent to You may unsubscribe from our email communications at any time by emailing

While we do not hold personal data any longer than we need to, the duration will depend on your relationship with us.

How we look after your personal information.

We have in place appropriate technical and organisational security measures to protect your Personal Information against unauthorised or unlawful use, and against accidental loss, damage or destruction.

We put in place strict confidentiality agreements with our third-party service providers.

Changes to our privacy policy.

This policy was last updated in August 2022. Please check back regularly to keep informed of updates to this policy.


While we hope that you will not need to, if you want to complain about our use of personal information, please send an email detailing your complaint to

Contact information.

Business Models Inc.
Willem Fenengastraat 1
1096 BL Amsterdam
Phone: +3120 5050600