It is a fantastic day because you are here! You are about to go on an amazing innovation journey. One where you are turning today’s opportunity into future value for your business, society and our planet. And we are here for all of it!
You probably love your customers as much as we do. I mean, we are pretty much dedicated to them. In fact, they hold the key to your future business. All you need to know is how you can deliver value to them over and over again.
That’s why we involve real customers in every step of our innovation process. And guess what – we get you out of the building to meet them in real life. By providing you with a deeper understanding of your customers and their ever-evolving needs, you will have a strong competitive advantage. Once you know what they want, you can design products and services that matter to them. Curious to see how we avoid your traditional consumer panel? Check out our work with BAM Infra here.
What do you get?
A deep understanding of (future) key customer segments, their needs, behavior, and key occasions.
Active consumer community to build your business with.
New value proposition and business model designs to fit your customer's needs.
Equipped with newfound customer insights and promising ideas, we start building your brand-new business model. But hold your horses, we start small and never without a validation plan. We have a brilliant plan on paper, but who says our customers will love it as much as we do? Who says we have the capabilities to build it?
You can count on us to run in-market, fake-it-till-you-make-it-experiments that will validate your assumptions. Because believe us, we don’t want to make a fool out of you and us. With each experiment, we grow our confidence that we are building the right solution. And if not, well, we kill our darlings. In fact, our office is a battlefield of ideas that never made it to the outside world.
What do you get?
Validation towards a validated desirable value proposition: problem-solution fit.
Clear business case, feasibility assessment and data to proof the validation of our innovation.
New insights and learnings in your innovation space.
STAGE GATE APPROACH. Building your solutions is one thing, but effectively bringing them to market is a different ball game. You are at that point in the process where you need to invest to grow, but where your stakeholders want to see results. So, it all comes down to finding that batter that can hit a home-run.
That’s why we grow companies with a stage-gated approach. Call it innings if you want to stick to the baseball metaphor. Each phase comes with metrics that will give us space to decide our next move on the field. This way, we systemically de-risk your investment from innovation to execution, putting you in control over your future successful growth. Just like we did for Wavin. Check out their story here.
What do you get?
A validated product-market fit for your business model idea.
A plan to scale your business.
