2. Build your value proposition.
Equipped with newfound customer insights and promising ideas, we start building your brand-new business model. But hold your horses, we start small and never without a validation plan. We have a brilliant plan on paper, but who says our customers will love it as much as we do? Who says we have the capabilities to build it?
You can count on us to run in-market, fake-it-till-you-make-it-experiments that will validate your assumptions. Because believe us, we don’t want to make a fool out of you and us. With each experiment, we grow our confidence that we are building the right solution. And if not, well, we kill our darlings. In fact, our office is a battlefield of ideas that never made it to the outside world.
What do you get?
Validation towards a validated desirable value proposition: problem-solution fit.
Clear business case, feasibility assessment and data to proof the validation of our innovation.
New insights and learnings in your innovation space.