Online academy

Online academy 

The leading online course for business model innovation. Boost your team’s design thinker’s mindset and provide them with new tools, skills & mindset. Deepen their understanding of the design thinking method whenever and wherever they want in an economical and efficient way. What’s holding you back? Start today.

Become a designer and make uncertainty your secret weapon  

The world around you – and your business – is filled with uncertainties. Within this uncertainty, there are endless opportunities to (re) design “game-changing” businesses. With this online training, together with Patrick, your team and you will learn to think like business designers to make uncertainty their new strength.

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The results

Knowledge of an award-winning innovation methodology 
Learn how to apply our award-winning innovation process to your business.


A toolkit full of design thinking tools and best practices
To create value from uncertainty.


Become a group of masters of uncertainty
A winning team that lives for change and innovation.


Inspiration on business model innovation
Be inspired by one of the world’s leading Design Thinkers on Business Model Innovation, Patrick van der Pijl – producer of Business Model Generation 



“This interactive training is a gain creator as it combines learning and retention for both BMI• newbies and more advanced BMI• experts.”

Katharina Berres, Business model innovation & Corporate development at Wacker


I completed Business Models Inc’s online courses on Design thinking & Doing. These classes are an excellent method to boost creativity, learn how to work as a business designer, use new tools and skills and ultimately, to harness opportunity from these challenging times.

Elena Bergman, Strategic Thinker & Marketing consultant at Circos


“ I truly felt energized and motivated to get cracking with all the tools and canvases. They really take you through it step by step and help you see how to put theory into practice.

Dick Wiles

Program overview 

Train your team whenever it fits them; anytime, anywhere at their pace. Each class is chunked into bitesized interactive exercises and can be finished in 7 hours.  The program is split up into 2 tracks:

The participant will learn the basics of design thinking and learns to think from a customers perspective while going through interactive exercises, practical examples and success stories that help to develop their designers’ mindset.

In the module ‘design doing’ the participant will learn how apply the basics of design thinking. Work out new ideas in prototypes and validate these ideas with your customers.

You, as business lead, can get insights in how your team progresses.

Good to know

Sign up and start immediately 

The cost of this training is € 295.00. You can start immediately after registration and will have 1-year access to the online training. 

Feel free to access this e-learning on your smartphone, tablet or PC/laptop. 

Start now 


More participants? 

Want to get started with your team? No problem! Online training is often used by organizations to train larger groups of employees in an economical and efficient way. Please contact us at +31 20 505 0600 or send an email to Wouter. 


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