Design a Better Business.

A great set of design tools explained for the innovator. New tools, skills, and mindset for strategy & innovation.

What does design thinking for strategy and innovation look like? What new tools, skills, and mindsets need to be adopted to create a sustainable culture of innovation?

This book stitches together a complete design journey from beginning to end in a way that you’ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.

This book also features over 50 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.

Business Models Inc. is proud to present this book and share all insights on design thinking and working with clients for the last 6 years. Design a Better Business featured #1 on New Release in Strategy on Amazon, #1 on Management Book in The Netherlands. The book is available at and is translated in Dutch and will be translated in Danish, Chinese, Turkish, Portuguese/Brazil, German, French, Thai, Vietnamese and Spanish.

Our books.

Business Model Generation.

Business Model Generation

Handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises.

Design a Better Business.

Design a Better Business

A book with a great set of design tools explained for the innovator. New tools, skills, and mindset for strategy & innovation.

Business Model Shifts.

Business Model Shifts

Discover 6 ways to create new value for your customers and learn about what steps need to be taken in order to make the shift.