5 circular initiatives that’ll leave you inspired

  • Business Model Shifts

Change the world, start with your business. In order to (re)build the health of our planet and thereby the health of people, flora, and fauna, we have to move to a circular lifestyle that goes beyond business models. In this article, we’d like to share five circular initiatives that’ll leave you inspired as a professional and, at the same time, show how you can contribute as a consumer. 


1 | Ikea x MudJeans – partnering up to create a better future 

Image: MUD Jeans

Ikea’s goal is to use only circular materials by 2030. To reach this goal, they join forces with partners in order to make sustainable products affordable for everyone. An example is the KLIPPAN couch, probably one of the most popular couches from Ikea because of its low price and changable cover. Together with MudJeans, they created a cover made of recycled denim, giving both the couch and the jeans a second life. It’s time to stop replacing couches and start changing covers. Read more.


2 | Fruitleather – tackling food waste and the leather industry at the same time ​​

Image: Fruitleather

From fruit to footwear, and more; that’s what Fruitleather is working on. What makes their initiative special? They see fruit waste as starting material instead of residue. Resulting in a continuous loop of resources and therefore creating an eternal fruit lifecycle. The food industry is dealing with increasing waste, while the leather industry is highly polluted. This Rotterdam based company works on creating a zero waste economy, starting by their core business: transforming leftover mangoes into leather-like fabric, creating various products to wear. So, if your mangoes are no longer good for eating, wear them! Read more. 


3 | Traceless – taking recycling one step further with 100% compostable material 

Image: Traceless

Traceless is operating beyond the scale of bioplastics. They are working towards a world where (bio)plastic is no longer a must-have resource without compromising quality. Using their technology created around the biological cycle, they were able to manufacture three different materials: a flexible film, a moldable plast and a sprayable solution for coatings. Traceless materials can be used for a wide range of single-use packaging, as a circular initiative to (bio)plastic. Are you ready for a future without plastic pollution? Read more.


4 | Kipster – from closed loop farming to connecting farmers and consumers

Image: Kipster

Kipster is one of the companies that show us that having a circular business model creates value: financially, socially, and environmentally. So, how do you like your eggs? For Kipster the answer will always be: carbon neutral. But it doesn’t stop there. From sustainable egg boxes to solar energy and high animal welfare standards: Kipster continuously works on solving 12 important issues related to the food and animal industry. That’s exactly why they caught our eye. Read more.


5 | Otrium – giving clothes a second and third life 

Image: Otrium

Otrium shows that clothing keeps its value, even when the season is over. The end-season-sale is usually the last chance to save clothes from getting destroyed and thrown away. Otrium changes the game by offering a marketplace for their partner brands to sell products that have an end-of-season status and thereby extend its lifetime. On top of this, they recently launched their Care Guide about how to take care of your clothes in a sustainable way to further extend their lifetime while being environmentally friendly. Read more. 



We hope these five examples gave you a fresh perspective on circular possibilities. Looking for more information about circular business models or want to have a chat over a cup of coffee?

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