Value Proposition Design

Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. After designing your business model or concept, you need to systematically understand customers’ needs and value propositions they are willing to buy. This is a difficult process. It is easy to design these ideas on paper, but much harder to go out of the building to test this with your (potential) customers.

We will go on client safaris to observe customers and perform customer journeys in real life and find the true customer needs. We will work with you and your teams on the Double Loop process and will use the right tools like Value Proposition Canvas you need to create products that sell.

The Value Proposition Design process can be ran in different formats like a Single Client Safari where we observe customers, (re-)design customer journeys, perform interviews and a full force program in which we help clients to transform their value proposition from product to customer driven.

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Do you really want to know your customer?

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