Design a Better Business Experience

A two day limited edition workshop + event night

3 & 4 April 2019, Amsterdam, Zoku Hotel

9 & 10 October 2019, Amsterdam, Zoku Hotel

There is no better way to learn about the tools, cases, and mindset behind our book Design A Better Business than experiencing it in a two-day workshop, hosted by the authors and designers. We’ll do a deep dive and help participants become designers.

Check out this video to see what the experience is like:

Experience the Double Loop

The best way to learn is by doing, and we want to give everyone a chance to experience the Double Loop Design Process in person, anywhere in the world! This is an international course for people from all over the world.

A Unique experience

You will experience a 2-day workshop and event night. The locations where the experience is held are places where you can work, relax and socialize. You will experience uncertainty, will have fun, will learn and will get to meet other people.

Get out of the building

You need to step up as a rebel and be comfortable with being uncomfortable. We help you to get out of the building and be prepared. What do potential customers do? What do they think of your new concept? What questions do you ask? Part of the workshops is to observe and question (potential) customers for your concept. You can practice your design skills like and start asking the right questions.

So, you should definitely come and join if…

You are a rebel and want to transform your business or start a new business. You are a business leader, an aspiring entrepreneur, a corporate innovator, a growth investor, a social impact change agent or enterprising student, this deep dive will yield you many insights and experience with new tools to change uncertainty into opportunity tomorrow. You want to look for like-minded people and connect with the community.
Oh, and you’re not looking for yet another workshop. You’re looking for a true experience.

What is included in your ticket

  • The Book Design a Better Business
  • The essential toolbox with templates
  • Set of markers, post-it notes to work with
  • Event night
  • A storytelling toolkit to get your message across
  • Detailed case studies
  • Screenplays for strategy and innovation workshops

If you want more information, please connect with us at: