Design doing academy

Do you want to learn to think & work as a designer?
What's holding you back?
Start today!

The world around you – and your business – is filled with uncertainties. Within this uncertainty, there are endless opportunities to (re) design “game-changing” businesses. With this online training, together with Patrick, you or your team will learn to think like designers to make uncertainty your new strength.

Module 1 – Design Thinking for business model innovation
2 – 3 hours

In the module ‘ Design thinking ‘ you’ll learn to think like a designer. Uncertainty is your new weapon. Design thinking is about improving the way you look at the world. It is a learnable, repeatable process that you go through in a disciplined way. Everyone can use this way of working to innovate on business models. In these 7 lessons you’ll go through the ‘Double Loop Process’, the basis of Design thinking. You’ll learn to think from the customers perspective while going through interactive exercises, practical examples and success stories that help to develop your designers’ mindset. Are you ready for it?

Module 2 – Design doing for business model innovation
2 – 3 hours

In the module ‘design doing’ you’ll apply the basics of design thinking yourself. You will use tools such as the ‘business model canvas’, the ‘context canvas’ and the ‘5 bold steps vision canvas’, and will continue to develop your unique ”point of view ”.

You’ll work out new ideas in prototypes and validate these ideas with your customers. In 7 lessons you’ll experience how the double loop process works through catchy stories, interactive assignments, and practical tools that will turn you into a  real designer. Let’s do it!

Sign up and start immediately

We’ve entered some pretty uncertain times. With uncertainty comes tremendous opportunity to do something new, and perhaps create and exchange value where it once didn’t exist. 

As a gesture and to help boost creativity we’re offering our online course “Design Thinking & Doing” free of charge* for the next four weeks, until april 15, 2020. Learn how to work and think like a business designer, using new tools, new skills, and a new (design) mindset to harness opportunity from these uncertain times. Enjoy!

Feel free to access this e-learning on your smartphone, tablet or PC/laptop.

Start now!

More participants?

Want to get started with your team? No problem! Online training is often used by organizations to train larger groups of employees in an economical and efficient way. Please contact us.


*The following terms and conditions apply:
– Available for free until April 15, 2020
– No refund for previous purchases
– Available for individuals (not for teams or companies)



I want to be a designer!