Design a better business experience

A two day, one of a kind design experience.

3 & 4 June 2020, Amsterdam (2 days)

7 & 8 October 2020, Amsterdam (2 days)

The Design A Better Business Experience is your gate way to becoming a Business Designer. In just one or two days, depending on the program you sign up for, you will experience the Double Loop Design process together with fellow design enthusiasts. The program is organized and hosted by the writers of the Design A Better Business Book.

Check out this video to see what the experience is like:

Experience the Double Loop

The Double Loop is an award-winning innovation method that can be used for all types of organizations, from start-up to corporate. During the workshop you will experience the double loop yourself with a real-life case study.  You will work on your design skills, practice with different innovation tools and walk-out with a different mindset. The program takes you from design thinking to design doing.

The workshops are facilitated in a pressure cooker format. Hence, high in energy, confusing and exciting all at the same time.

Rebels only

Therefore, we are looking for the rebels that want to transform their business, or that are brave enough to start their own. Are you a business leader, an aspiring entrepreneur, a corporate innovator, a growth investor, a social impact change agent or enterprising student that is keen to learn more about innovation and how to integrate this into the DNA of your organization? Then register today!

Get out of the building

You need to step up as a rebel and be comfortable with being uncomfortable. We help you to get out of the building and be prepared. What do potential customers do? What do they think of your new concept? What questions do you ask? Part of the workshop is to observe and question (potential) customers for your concept. You can practice your design skills like and start asking the right questions.

Get ready for the ride (yes. The double loop is like a rollercoaster)

But make sure that you are ready. You need to step up your game as a rebel and be comfortable with being uncomfortable. During the workshop you will work in multi-disciplinary teams, go outside of the building to talk to potential customers and pitch for investors. The newly learned tools, skills and mindset help to create value, start transformations and turn the uncertainty of a rapidly changing world into opportunities.

What is included in your ticket

  • The Book Design a better business
  • The innovation toolbox with all the essential templates
  • A set of markers and post-it notes
  • A storytelling toolkit to get your message across
  • Detailed case studies
  • Screenplays for strategy and innovation workshops

If you want more information, please connect with us at:

I'd love to become a Designer

We have cool events around the globe to help you

Check it out!