Business design thinking

6 & 7 October 2021 (physical)

2 full days in Amsterdam

€ 1.595 (excl. VAT)

Business Design Thinking 

Learn how to design and innovate following our award-winning innovation approach. A training program that will provide you and your team with new tools, skills and a mindset to start designing game changing business models.

We combine business with design. That is where the magic happens

Design is becoming as much of a concept as innovation. Ultimately, we believe that design is a powerful approach to looking at the world and tapping into new opportunities to make the world a little better. It’s the job of designers to combine, consider and test new options and take into account the person you’re designing it for. To do all this, you need to use design principles very consistently. Our training programs help you and your team to deepen and develop your knowledge and skills.  

I'm interested


The results

Innovation skills & method
You have worked with our award-winning innovation methodology and are able to apply the Double Loop Design Process in your daily work.

A customer centric mindset
You know how to quickly understand customers, and what experiments you need to design and conduct to validate your new product or service.   

A rich toolbox
Unlimited access and knowledge of the best strategic visual instruments and canvases. These can be used for all kinds of business challenges. 

A backpack full of examples
You will have a backpack full of examples of how other organizations apply design tools, skills and mindset at a strategic level, including their successes and learnings.

Become a strategic innovator
You know how you can start changing the organization together with your team.  




“Amazing company! All very enthusiastic, talented and innovative people. I participated with the Business Design Thinking training, it was extremely inspiring!”

Marjolijn Jansen – Product Manager | Experiment Designer | Visual Thinker at Guidion   

Program overview 

We’ve created this Business design thinking training to bring the tools and techniques of the Design Thinking approach and our experiences to your team. 

You can select and combine the different levels from below. Talk to one of our colleagues to build a program that matches your needs. 


Level 1: The insights
Learn the basic of business design in just one day.

Level 2: The foundation
Learn and practice the core concepts of business design in just two days. We’ve designed this program to give you a foundational, practical understanding of the essential design thinking skills and mindset.

Level 3: Advanced
Learn how to apply business design thinking in different scenarios and build your confidence in our program.


Yes, I want to explore the future together!

Send an email to Moniek and write her a message, she will reach out to you!

Let's talk

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