BMI• Inspires

November 18th – The shift from products to services

Be inspired

Six times a year we host an inspiring digital session about the ingredients for the business model of the future. Are you curious about your new business model shift? Let us inspire you in 1 hour during BMI• Inspires and gain new insights, energy, and a renewed focus. 


26th edition, November 18th – The shift from products to services 

The growth of the digital economy, a greater awareness of customers needs, and better connected communities – on a local and global level – has led more and more companies to focus their attention on understanding needs and not just selling products.

In the past, many businesses followed a product business model – one whose goal was to develop and manufacture products efficiently, before getting them to customers, using all the sales and marketing might at their disposal.

In this business model, new product features are needed to demonstrate their superiority over previous incarnations. Otherwise, existing customers get little incentive to buy.

The Services shift however takes a broader view. Essentially, the emphasis is not on the product, but on the purpose it serves – the problem it solves for customers.


4.00 PM   Session starts + introduction
4.10 PM   “The shift from products to services” 
4.45 PM   Q&A

5.00 PM   End of BMI• Inspires


You will receive an email with the link to our online BMI• Inspires broadcasting. This means that you don’t have to travel to our BMI• Creative Village, you can tune in at 4 PM CET from wherever you are.

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The results


We share our point of view; do you share yours? Let’s co-create together and learn from each other.


Practical tools & insights
Our newest content combined with practical tips & tricks so you will be able to apply your newly learned insights yourself.


Expand your innovators network
Either we do this physically (in our Creative Village) or digitally, we make sure you connect with like-minded people. Get to know others and feel free to network. 


Patrick on stage at BMI Creative Village - strategy and innovation experts


Watch previous editions

Interested in one of the topics of a previous edition? Have a look at our playlist with recordings and get inspired on your topic of choice.


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