Amsterdam, NL / San Francisco, USA — March 12th 2025
Business Models Inc., a global leader in strategic innovation and design, and Miro®, the Innovation Workspace, are proud to announce a strategic partnership to empower global teams and organizations to innovate faster and more effectively. By combining BMI’s expertise in innovation tools and workflows with Miro’s state-of-the-art collaboration software, this partnership marks a new era of seamless collaboration and accelerated innovation.
Over the years, Business Models Inc. and Miro have worked together to embrace collaboration as a way of working, helping teams across industries unlock their potential to design, validate, and execute innovative solutions. With this partnership formalized through Miro’s Solution Partner Program, both companies aim to elevate their impact by providing organizations with the tools and methodologies they need to co-create effectively, whether teams are remote, hybrid, or in-person.
BMI brings deep expertise in crafting proven innovation workflows, including the Business Model Canvas, Value Proposition Canvas, Storytelling Canvas, Five Bold Steps Vision, Validation Canvas and other frameworks. Paired with Miro’s AI-powered platform, these methodologies are now more accessible and actionable than ever before. Organizations can now benefit from:
Enhanced Collaboration: Teams can seamlessly work together on innovation projects in real-time, breaking down silos and fostering creativity.
Faster Validation and Execution: The combination of BMI’s structured innovation processes and Miro’s intuitive tools enables rapid iteration and testing.
Scalable Solutions: Whether a small startup or a multinational enterprise, companies can scale their innovation efforts with ease.
This partnership comes at a critical time when organizations worldwide are seeking new ways to adapt, innovate, and thrive in an ever-changing landscape. By leveraging the strengths of BMI and Miro, companies will now be able to:
Streamline decision-making processes.
Enhance team alignment around strategic goals.
Drive business results through effective and efficient innovation workflows.
“At Business Models Inc., we’ve always believed in the power of co-creation to drive meaningful change,” said Patrick van der Pijl, founder and partner at Business Models Inc. “By partnering with Miro, we’re bridging the gap between strategic design and collaboration technology, making innovation more accessible and impactful for teams around the world.”
“Innovation isn’t just about ideas—it’s about turning them into impact fast,” said Alex Knezevic, Head of Global Service and Onboarding, Miro. “That’s why we’re excited to partner with Business Models Inc. Their world-class expertise and frameworks help customers unleash the full power of Miro, accelerating innovation and driving real business transformation.”
Business Models Inc. is a global strategy and innovation firm headquartered in Amsterdam and specializing in helping organizations design and implement innovative business models and growth strategies. Known for its pioneering role in business design they leverage tools like the Business Model Canvas and Value Proposition Canvas into innovation workflows.
For more information, visit www.businessmodelsinc.com
Miro is the Innovation Workspace that enables teams of any size to build the next big thing. The platform's infinite canvas enables teams to quickly move from idea to outcome. Miro is co-headquartered in San Francisco and Amsterdam, and serves more than 80M users worldwide. Miro was founded in 2011 and currently has more than 1,600 employees in 13 hubs around the world. To learn more, please visit https://miro.com.
Media Contacts:
For Business Models Inc.:
Bram Afkari
For Miro:
Stephen Smith
Miro and the Miro logo are trademarks or registered trademarks of RealtimeBoard, Inc., in the United States and/or other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.
