When ClassPass founder, Payal Kadakia, struggled to find a fitness class after a long day of work. She did a deeper sea, and she found thousands of classes that she combined into one app. Users now have access to thousands of lessons and lifestyle services in over 30 countries worldwide. By connecting fitness enthusiasts and health clubs (and now hairdressers and other lifestyle services) in a new and improved way, users can access a vast diversity of fitness classes, gyms, hairdressers and more. ClassPass combines the powerful components of the services shift and the digital shift. The company removes the hassle of finding new fitness activities, offers personalised recommendations, and motivates users to try new activities while billing a monthly payment that fits their needs. A simple and effective way to create new value for customers while also creating the secondary value proposition of offering health clubs an added layer of data from which they can draw insights. The global health crisis tested the tech startup, but ClassPass pivoted to developing their digital workout proposition to help both health clubs and their customers stay fit.