Our team & offices

We are a team of smart, energetic, experienced and fun people based around the globe. Some call us rebels, but we actually just do what we love to do: help companies to stay relevant for their customers.

New York

Chuck Ruud

Strategy designer
Design strategist, Collaborator, Traveler, Curator of cultural experiences, Outdoor enthusiast, Cobbler, Environmentally conscious, Optimistic creative, Learning and thinking by visualizing and doing.
Amsterdam

Daan de Geus

Strategy designer
Always Be Learning, People Connector, Sports Fanatic, Startup Enthousiast, Got Data?, Productivity Freak, Energizer, Programming Hobbyist, Entrepreneurship, Must-win Mentality.
Amsterdam

Demian Sepp

Strategy designer

Enthusiastic, optimistic, thinking and doing, up for new challenges, adaptive, evoking change, trust over control, focus on value creation, plays to win, always moves forward.

Taipei

Diane Shen

Creative director

City wonder and observer, Service strategist, Craftsmanship lover, Visual thinker and doer, Design and Make, Curious Mind, Creative, Biker, Furry Friend lover, Taipei-Kaohsiung.

New York

Doménique Steverink

Marketing & community manager USA

Goal oriented, Team player, Attention to detail, Photography, New York, Realism Portrait artist, Digital marketing, Travel addict, Automotive enthusiast, Thrill seeker.

Amsterdam

Emilie Zandhuis

Strategy designer

After hours DJ, Sales, A no is a starting point, Amsterdam, Direct, Family & friends, Positive, Handy Woman, Builder, Running.

Istanbul

Erkan Yildirim

Partner & Strategy designer
Human, Dreamer, Thinker, Designer, Maker, Connector, A Genius Problem Solver, Corporate Digital Transformation Expert, Poet & Musician, And More…
Amsterdam

Firas Aboud

Creative designer

Positive, Social, Simplify things, Connecter, Other perspective, Eager to learn, Vegetarian, Listener, It’s now or never.

Amsterdam

Gijs Mensing

Strategy designer

In his element when on stage, Creative, Out of the box thinker, Saxophone, Energetic, Amsterdam, Intrinsic motivation, Strategy design, Snowboarding, Never give up.

Speaker profile
Sydney

Grace Ryall

Strategy designer

Purpose driven, Language artist, Abstract thinker, Line drawer, Breakfast for dinner, Digital nomad, Brisbane, Emerging markets, Experimental, Future futurist.

Amsterdam

Joyce Langelaar

Marketing & engagement lead

Go-getter, Marketer, Driven by ambition, Enthusiastic, Amsterdam, Grabs opportunities with both hands, Purposeful, Wanderlust, Fun facts, Conquers the world in killer heels.

San Francisco

Justin Lokitz

Partner & Strategy designer

San Francisco, Californian, Author of Design a Better Business, Outdoor enthusiast, Design strategist, Technologist, Business Innovation, Moleskine, Design MBA, Optimist.

 

Speaker profile
Amsterdam

Kyra Kuppens

Club manager

Joyful, Enthusiastic, Punctual, Social, Haribo lover, Positive minded, Family person, Likes baking, Happy in love and Curious.

New York, San Francisco

Maaike Doyer

CFO & Strategy designer

Energetic, Strategy, Finance geek, Always taking the extra mile, Traveling the world, San Francisco, Fast thinking, Get shit done, Professor MBA in Design Strategy at CCA, Creative.

 

Speaker profile
San Francisco

Maarten van Lieshout

Creative director

Designer Design a Better Business, Entrepreneurial kid, San Francisco, Illustrator, Conceptual thinker, Biker, Unparalleled vision of reality, Curious, Jewellery and fashion lover.

Amsterdam

Marije Sluis

COO & marketing

Emphatic, Sales, Straightforward, Connector, Amsterdam & Valencia, Just do it!, Team player, Love for good food, Thinking logically, Interior Design.

Amsterdam

Marjolein Oomen

Strategy designer

Customer first, Curious, Entrepreneurial strategist, Founder retail start-up, Go-getter, Failing means growing, Rubber ducks collector, Goes for opportunity instead of security, Add value or die trying, Follow your dreams.

Brisbane

Marjon Wind

Strategy designer
People connector, changemaker, team builder and player, global citizen, organised, make it happen, energetic, glass is half full, photography, circular is the new linear.
New York

Meg Luce

Strategy designer

Strategist, Designer, Team Player, List Obsessed, New York, Connector, Cheese Lover, Lacrosse Enthusiast, Focused, Restorative.

Adelaide, Brisbane, Sydney

Michael Eales

Partner & Strategy designer

Business designer, Dot connector, Prototyping the future, Rad dad, In love with a Canadian, Brisbane, Keeps the tomato sauce in the fridge.

Amsterdam

Michiel Hoogenboom

Strategy designer

Extravert, Energetic, Technology, Disrupting, Marketing, Strategy, Transformation, Rotterdam, Kravmaga, Folding bike.

 

Speaker profile
Amsterdam

Moniek Tiel Groenestege

Strategy designer

Does not stress, Eager to learn, Amsterdam, Startups, Scale-ups, Get things done, People minded, Fast thinking, Traveling, Blogger.

San Francisco

Myrthe Montijn

Strategy designer

Infectious energy, People person, Creative, Not afraid of ambiguity, Optimistic, Human-centred design, Service/UX design, Brand-driven innovation, Photography, Bay Area.

Amsterdam

Niek Otten

Strategy designer

Inventor, Design for purpose, Creative, Getting things done, Start with why, God is in the details, Connecting the dots, Nerd, Travel, Elon.

Amsterdam

Niki Seelen

Strategy designer

Super out-going, Coordinated, Sharing is caring, Sneaker freak, Dreams of a better world, Strong practical skills, Entrepreneur in the making, Sporty Spice, Rolex, Amsterdam.

Taipei

Olivia Chen

Creative designer

Hands-on, Design, Ideas, Creative, Explore the world, Curious Mind, Food GPS, Share, Beach and pet lover, Taipei.

 

Amsterdam

Patrick van der Pijl

CEO

Author Design a Better Business, Design do-er, Amsterdam, Inspiration, Getting things done, Full of ideas, Mini Cooper, Strategic smart ass, Creator, Rebel.

 

Speaker profile

 

Amsterdam

Roland Wijnen

Strategy designer

Aikido, Life-long Learner, Handyman, Amsterdam, Vegetarian, Gardening, Rolling up sleeves, “Strategy is a visual art”, Why? (Question everything), Deep thinker, Engineer.

Taipei

Sharon Pan

Community manager

Social media, Customer experience, Getting things done, Eager to learn, Content marketing, Coffee lover, Hospitality, Photoholic, Explore the world by food and travel, Taipei.

Adelaide

Shreya Chopra

Strategy designer

Like a library,  Organised & Disciplined, Strong Willed, Ambitious, Go-Getter, Results-driven, Yogaholic, Globe-Trotter, Happy, Guinness World Record holder-Abdominal Plank, Adelaide.

Taipei

Steve Lin

Partner & Strategy designer

Strategic thinker and doer, Entrepreneur, Visionary, Insightful, Embraces changes, Venture, Pragmatic, Family, Coffee lover, Taipei.

Adelaide

Suhit Anantula

Strategy designer

Social innovation, People person, India, Adelaide, Family man, Start – ups, Focussed, Research, Facilitator, Entrepreneurship.

San Francisco

Tobias Strobl

Strategy designer

Organizer. Strategist. Puzzle solver. Aviation enthusiast. Out of the box thinker. Artist. Sea lover. Explorer. Travel junkie. California forever.

Stay Posted!