Who we are

Business Models Inc. helps you and your team to unlock the existing knowledge in your organization adding our tools, inspiration, experience and knowledge. We apply design thinking in business. We help from ideation to validation. To learn from building prototypes and set up experiments. We can deliver results through various formats starting from 48hr to 100 days challenges.

Our People

Melbourne

Ben Hamley

Strategy Designer

Clarity in chaos, Melbourne, Cognitive Science, Technology, Design, Storytelling, Anthropology, Book lover, Uncertainty surfer.

San Francisco

Carley Jacobson

Strategy Designer

Curious, Do-it-yourself, Design strategy, Community building, Content creator, Futuristic, Empathetic, Maker, San Francisco.

Glasgow

Clara Cunningham

Designer

Queen of to-do list’s, Extrovert, Glasgow, Graphic design, Organised, Big lover of brunch & bubbles, Determined, Practical Daydreamer, Witty, Attentive to detail.

Taipei

Diane Shen

Creative Director

City wonder and observer, Service strategist, Craftsmanship lover, Visual thinker and doer, Design and Make, Curious Mind, Creative, Biker, Furry Friend lover, Taipei-Kaohsiung

Glasgow

Doug Morwood

Partner - Strategy Designer

Game-changer, Love to learn, Purposeful, Direct, Uncompromising, Grand challenges, Eco-system, Unlocking potential, Glasgow, Designing Sustainable Futures.

Amsterdam

Eefje Jonker-van Dun

MD & Strategy Designer

Strategic challenger, Goal getter, Energetic, Amsterdam, Passion to discover needs, Analyse for impact, Realizing better business, Empowering people and teams, Organizational change, Live life to the max.

Taipei

Ewen Li

Strategy Designer

Design, Observe Innovation, Keelung-Taipei, Eager, Cat & Dog Lover, Scuba Diving & Mountain Climbing beginner, Hometown disseminator, Like Nature, Love food & wine, Connect Design & Business

Glasgow

Geri Morwood

Operations Manager

Glasgow, Fun, Laughter, Focussed, Efficient, Fashionista, Outcome-oriented, Sunshine, Strategic Planner, Marketer.

Amsterdam

Gijs Mensing

Strategy Designer

In his element when on stage, Creative, Out of the box thinker, Saxophone, Energetic, Amsterdam, Intrinsic motivation, Strategy design, Snowboarding, Never give up.

Amsterdam

Jonas Louisse

Designer

Visual storytelling, Amsterdam, Graphic design, Concept development, Illustration, Environment, Neuropsychology, Accessible, Event organizer, Music.

Amsterdam

Joyce Langelaar

Marketing & Engagement Lead

Go-getter, Marketer, Driven by ambition, Enthusiastic, Amsterdam, Grabs opportunities with both hands, Purposeful, Traveller, Fun facts, Conquers the world in killer heels.

San Francisco

Justin Lokitz

Partner - Strategy Designer

San Francisco, Californian, Author of Design a Better Business, Outdoor enthusiast, Design strategist, Technologist, Business Innovation, Moleskine, Design MBA, Optimist.

New York, San Francisco

Maaike Doyer

CFO & Strategy Designer

Energetic, Strategy, Finance geek, Always taking the extra mile, Traveling the world, San Francisco, Fast thinking, Get shit done, Professor MBA in Design Strategy at CCA, Creative.

San Francisco

Maarten van Lieshout

Creative Director

Designer Design a Better Business, Entrepreneurial kid, San Francisco, Illustrator, Conceptual thinker, Biker, Unparalleled vision of reality, Curious, Jewellery and fashion lover.

Amsterdam

Marije Sluis

COO & Marketing

Emphatic, Sales, Straightforward, Connector, Amsterdam & Valencia, Just do it!, Team player, Love for good food, Thinking logically, Interior Design.

New York

Meg Luce

Strategy Designer

Strategist, Designer, Team Player, List Obsessed, New York, Connector, Cheese Lover, Lacrosse Enthusiast, Focused, Restorative.

Brisbane

Michael Eales

Partner - Strategy Designer

Business designer, Dot connector, Prototyping the future, Rad dad, In love with a Canadian, Brisbane, Keeps the tomato sauce in the fridge.

Amsterdam

Michiel Hoogenboom

Strategy Designer

Extravert, Energetic, Technology, Disrupting, Marketing, Strategy, Transformation, Rotterdam, Kravmaga, Folding bike.

Amsterdam

Moniek Tiel Groenestege

Strategy Designer

Does not stress, Eager to learn, Amsterdam, Startups, Scale-ups, Get things done, People minded, Fast thinking, Traveling, Blogger.

Amsterdam

Niek Otten

Strategy Designer

Inventor, Design for purpose, Creative, Getting things done, Start with why, God is in the details, Connecting the dots, Nerd, Travel, Elon.

Amsterdam

Patrick van der Pijl

CEO

Author Design a Better Business, Design do-er, Amsterdam, Inspiration, Getting things done, Full of ideas, Mini Cooper, Strategic smart ass, Creator, Rebel.

Amsterdam

Pauline Brussee

Social Marketeer

Enterprising, Social, Always happy, Loves to travel, Ambitious, See things on the bright side, Go-getter, People person, Creative, Always looking for challenges.

Amsterdam

Roland Wijnen

Strategy Designer

Aikido, Life-long Learner, Handyman, Amsterdam, Vegetarian, Gardening, Rolling up sleeves, "Strategy is a visual art", Why? (Question everything), Deep thinker, Engineer.

Taipei

Sharon Pan

Community Manager

Social media, Customer experience, Getting things done, Eager to learn, Content marketing, Coffee lover, Hospitality, Photoholic, Explore the world by food and travel, Taipei.

Glasgow

Shona McDermott

Club Manager

Glasgow, Content Marketing, Social Media, Photography, Hospitality, Events Management, Productive, Outgoing, Adventurous, Eco-warrior.

San Francisco

Stephanie Knabe

Strategy Designer

Adventure, Global, Innovation, Spark, Ah-ha moments, Facilitator, Learning, Design thinking, Outrigger canoeing, Embracing ambiguity, Explorer.

Taipei

Steve Lin

Partner - Strategy Designer

Strategic thinker and doer, Visionary, Insightful, Embraces changes, Transformation, Venture, Pragmatic, Family, Cooking, Taipei.

Adelaide

Suhit Anantula

Strategy Designer

Social innovation, People person, India, Adelaide, Family man, Start – ups, Focussed, Research, Facilitator, Entrepreneurship.

Amsterdam

Vreneli Allan

Club Manager

Social, Scooter, Hospitality, Amsterdam, Not afraid, Fun, Loves dogs, Social Media, Getting things done, Pro Active, Drawing.

I want to be part of this team!

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