Strategic Innovation for Directors – Masterclass (EDINBURGH)

  Wednesday 24 May 2017 Strategic Innovation for Directors – Masterclass (EDINBURGH)

On May 24th, we’re running a Masterclass – Strategy and Innovation For Directors – in Edinburgh, Scotland. The Masterclass will be delivered by Doug Morwood. During this masterclass, we combine the Business Model Canvas with other innovation techniques and visual tools, designing innovative business models and a strategy for the future. Join participants in leading positions from across the country, and explore how visual tools and co-creation can lead to more effective strategy through strategic conversations.

New Tools for Strategy and Innovation

We live in a time where little is predictable. Large profits and growing market shares are over. The majority of organisations navigate a space where competitors appear overnight, customers demand monthly innovations and business plans rarely last a full year. The Business Model Canvas is a systematic, practical and visual approach to help you design and innovate your business model. Doug Morwood takes you through the Business Model Innovation Process. Focusing on different innovative business models – from startups to corporates in different industries – he inspires you to innovate your own business model. Besides that, you get insights in visualisation techniques for business modelling. After the masterclass, you will be able to apply these techniques to your own organisation.

Who should attend?

For directors who want to feel more in control of strategy and explore design thinking and visual tools for strategic conversations. This workshop will be of relevance to individuals who are currently directors and those about to be appointed within the Private, Public and Third Sectors.


  • Business Modelling – New tools, skills and a new mind-set. Leaders as designers. The Business Model Canvas and Business Model Innovation explained.
  • Create, Deliver and Capture Value – Exploring business models from different companies. What does your own business model look like?
  • Value Proposition Canvas – “What is the job you get done for your customer?” – gaining better insights into your customers and how to design a better value proposition.
  • Business Model Inspiration – “Shake your business model!” – understanding business model patterns. Design new business models. Introduction to validation and Learn Start-up.

What did participants say

“Our business is transforming itself and this seemed like a useful tool to help us do that most effectively and successfully. The workshop was thought-provoking, energising and relevant. It was fast paced, inter-active, visual, creative, with the optimum number of participants.”

“Insightful, full of energy and a great setup! – A useful and practical learning experience.”

“Strategy is what I am responsible for but I didn’t know how to do it in a way that would resound in the business. I loved the course! Especially the clear visuals and the succinct explanations. I thought I would learn something but didn’t realise I would learn everything!”

“I liked the canvas concept and will use it – Excellent model replicable in many settings.”

“I am leading the development of my organisation’s next strategic plan and so wanted to access fresh thinking, models and tools. It was a very interesting and useful day- thought provoking and practical application of models and tools was welcome.”

“Thought-provoking and inspiring. Its another approach to tackle the process which gets results.”

Registration and Further Details

This course is being organised in partnership with Institute of Directors Scotland. All bookings should be made through their website by following this link.

Date: 24th May 2017

Location: IoD Scotland, Edinburgh

Time: 09:00 – 17:00


NOTE: This masterclass is NOT meant for other consultants.

For further details please contact, or call 0141 353 3521.

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