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Tag: Value Proposition Designer

The Power of the Value Proposition Ad Lib: the CIO Example

 The Power of the Value Proposition Ad Lib: the CIO Example

05-05-2016 It is one thing to prescribe the remedy, but it is something else to administer the cure. We use design tools to help clients navigate strategy and articulate value propositions – but we apply this stuff to ourselves all the time and it isn’t easy. Here is a recent journey that...

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Case: The Sports Consultancy – Strategy and Innovation

 Case: The Sports Consultancy – Strategy and Innovation

19-04-2016 Context: The Sports Consultancy has been growing for over ten years. In its earlier days its founders, Angus Buchanan and Robert Datnow found that their entrepreneurial nature allowed them to articulate and design their offer directly against the client need. As the company has grown...

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Case: The Sports Consultancy – Strategy and Innovation