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Tag: value proposition design

Don’t be a freezing frog. Pivot.

 Don’t be a freezing frog. Pivot.

11-01-2017 In the 19th century a cruel yet fascinating science experiment was done*. Researchers put a frog in a pan of boiling water and the frog quickly jumped out. But when they put a frog in cold water and put the water to boil, the frog wouldn’t move and slowly boil to death. The...

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3 Steps To Understand Your Customers (And WIN!)

 3 Steps To Understand Your Customers (And WIN!)

05-12-2016 All too often we come across companies – some of which we have ties to – that are in midst of developing unbelievably cool technologies and (what they would call) innovations that leave the customer out of the equation. For as much as human-centered design and customer development...

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Umbrella’s for all! How co-creation can stop the rain in your industry.

 Umbrella’s for all! How co-creation can stop the rain in your industry.

21-11-2016 We Dutch people love to complain, and the weather is one of our all-time favourite topics. When it’s windy, it’s too chilly. When the sun is shining, it’s too hot. But there is one thing we truly hate. Rain. And with almost 185 rainy days a year in The Netherlands, we have enough...

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How to ask the right questions

 How to ask the right questions

30-09-2016 Have a beer with your buddy: seven steps on how to obtain a deeper understanding of your customers’ needs. During a recent customer project I worked on, we defined new potential value propositions for their business. These, of course, are assumed value propositions. Now we are at...

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Great Value Proposition Design

 Great Value Proposition Design

10-06-2016 Image Source – 2016.UXLondon.com Great Value Proposition Design  When we were asked to deliver a half-day workshop on ‘Great Value Proposition Design,’ for UX London, we were intrigued. Looking at the past reviews of the Conference it seemed like a melting pot...

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4 Business Tips of YES!Delft’s Tech Startups

 4 Business Tips of YES!Delft’s Tech Startups

21-04-2016 Building and running your own startup is one great adventure. When creating the perfect product, you have a hyperfocus: what is the problem of your customer? And can you help him with solving that specific problem? Once again we had the pleasure of running several workshops with the...

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The Five I’s of Big Data: Where True Value is Found

 The Five I’s of Big Data: Where True Value is Found

16-12-2015 As described in an earlier post, “innovative, sustainable Big Data Business Models are as pervasive and sought after as they are elusive (i.e. “data is the new oil”)”.  Part of the reason for this is that many companies have a hard time seeing big data as only one ingredient...

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A Circular Business Model: Your Next Business Model

 A Circular Business Model: Your Next Business Model

10-12-2015 Linear business models have proven to have limited potential. Circular business models are the future.  Companies like Caterpillar, Desso, and Michelin among many others, are rethinking and redesigning their products. They employ new design, new materials and new business models....

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Exploring Big Data Business Models & The Winning Value Propositions Behind Them

 Exploring Big Data Business Models & The Winning Value Propositions Behind Them

21-08-2015 It goes without saying, innovative, sustainable Big Data Business Models are as pervasive and sought after as they are elusive (i.e. “data is the new oil”). For every startup that designs and implements what amounts to a devilishly simple and effective big data business model...

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The launch of Value Proposition Design

 The launch of Value Proposition Design

27-10-2014 Last week, Alexander Osterwalder’s new book Value Proposition Design was launched with around 50 launch events worldwide. Business Models Inc. hosted events in Amsterdam, Chicago, Taipei, Bucharest, Glasgow and in Australia & New Zealand, in cooperation with its international...

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The launch of Value Proposition Design