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Tag: Validation

Don’t be a freezing frog. Pivot.

 Don’t be a freezing frog. Pivot.

11-01-2017 In the 19th century a cruel yet fascinating science experiment was done*. Researchers put a frog in a pan of boiling water and the frog quickly jumped out. But when they put a frog in cold water and put the water to boil, the frog wouldn’t move and slowly boil to death. The...

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How JENGA® Can Help You Find Your Riskiest Assumptions (With Your Team)

 How JENGA® Can Help You Find Your Riskiest Assumptions (With Your Team)

06-12-2016 In a past blog, titled How To Identify The Riskiest Assumption Of Your (Innovative) Idea, we wrote about how you can use the Business Model Canvas to help identify the riskiest assumptions of your business model. For instance, are your customers willing to spend money at all (and...

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3 Steps To Understand Your Customers (And WIN!)

 3 Steps To Understand Your Customers (And WIN!)

05-12-2016 All too often we come across companies – some of which we have ties to – that are in midst of developing unbelievably cool technologies and (what they would call) innovations that leave the customer out of the equation. For as much as human-centered design and customer development...

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Umbrella’s for all! How co-creation can stop the rain in your industry.

 Umbrella’s for all! How co-creation can stop the rain in your industry.

21-11-2016 We Dutch people love to complain, and the weather is one of our all-time favourite topics. When it’s windy, it’s too chilly. When the sun is shining, it’s too hot. But there is one thing we truly hate. Rain. And with almost 185 rainy days a year in The Netherlands, we have enough...

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Validate, or die: are you ready for validated success?

 Validate, or die: are you ready for validated success?

05-11-2015 “Of course we tested it. We even hired a professional company to do this for us!” “I have this deadline that I can’t ignore, so I need to make a decision now, no time to talk to customers” “Why should we validate? It’s not that we’re unfamiliar with launching new products”...

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Validate, or die: are you ready for validated success?