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Tag: Point of view

Comfortably stuck? Be a rebel!

 Comfortably stuck? Be a rebel!

26-09-2016 So you have a nice job. Challenging work. Great colleagues. Good salary. You can combine your private and working life quite ok. You have development opportunities. Moving up. You are a CEO, head of marketing, consultant, entrepreneur, anything. And still… You kind of feel that...

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3 SIMPLE STEPS TO UNDERSTAND YOUR CUSTOMERS (AND WIN!)

 3 SIMPLE STEPS TO UNDERSTAND YOUR CUSTOMERS (AND WIN!)

15-06-2016 All too often we come across companies – some of which we have ties to – that are in midst of developing unbelievably cool technologies and (what they would call) innovations that leave the customer out of the equation. For as much as human-centered design and customer...

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3 SIMPLE STEPS TO UNDERSTAND YOUR CUSTOMERS (AND WIN!)