Designing Strategic Conversations

 Designing Strategic Conversations

This month, the book ‘Moments of Impact: How to design strategic conversations that accelerate change’ has been released by authors Chris Ertel and Lisa Kay Solomon, Business Models Inc. partner in the US. It’s a book on a mission: to transform time-sucking, energy depleting meetings into strategic conversations that create engagement, alignment and real moments of impact. The book features an in depth case study of the innovation project that Patrick van der Pijl and Lisa Kay Solomon ran at Toyota Financial Services.

Generate breakthrough insights

In our fast-changing world, leaders are increasingly confronted by messy, multifaceted challenges that require collaboration to resolve. But the standard methods for tackling these challenges—meetings packed with data-drenched presentations, or brainstorming sessions that circle back to nowhere—just don’t deliver. Great strategic conversations generate breakthrough insights by combining the best ideas of people with different backgrounds and perspectives. They lift participants above the fray of daily concerns and narrow self-interest, reconnecting them to their greater, collective purpose. And they create deep, lasting impacts that propel organizations forward. Moments of Impact unveils a simple, creative process that leaders and their teams can use to unlock solutions to their most vexing issues. The book also includes a “Starter Kit” full of tools and tips for putting the book’s core principles into practice.

Design-drive approach to strategy and innovation

Since the book builds on insights of the bestseller Business Model Generation and shows that a design-drive approach to strategy and innovation is the future of problemsolving, Business Models Inc. has supported the book from the start. Other bestelling authors also recommend the book:

“Solomon and Ertel get it. We need to move beyond the blah blah blah dominating our meeting rooms today. We need strategic conversations; this book shows you how to design them” 
Alexander Osterwalder, lead author of Business Model Generation, co-founder of Strategyzer

“If you’d like to short-circuit the meeting loop and energize your team’s ability to solve real problems and create new visions, then Moments of Impact is the book you need”

 Daniel H. Pink, author of To Sell Is Human and Drive

“In this wonderfully simple book, that shows how to (1) Build a team that knows what it’s doing, (2) Deliver complex messages in a clear way, and (3) Understand the most important business skill nobody ever taught us: empathy” 

Dan Roam, author of The Back of the Napkin and Show & Tell

Case Study Toyota Financial Services

The book contains the case study of Toyota Financial Services that Patrick van der Pijl and Lisa Kay Solomon ran in the US.

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 Patrick van der Pijl



Author of the new book Design a Better Business and producer of the worldwide bestseller Business Model Generation. Helps organizations worldwide.

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