Blog

Can innovative companies survive without their gurus?

 Can innovative companies survive without their gurus?

Many successful companies have innovative masterminds at the wheel. In order to find out how important they are, we asked people which company they thought was the most innovative: Apple, Amazon, Tesla or others? A mere three percent of voters, only one person, voted for Apple. It’s...

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Forget about prototyping and MVPs. Pretotype!

 Forget about prototyping and MVPs. Pretotype!

I often experienced how hard it is to get buy-in and real commitment for innovative ideas. It can be very hard to make people feel passionate about an idea YOU came up with. But if you make something very concrete and even tangible, people become very enthusiastic, give constructive...

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How To Use An Innovation Matrix To Help You Make Choices (Or…What Do I Do With ALL Of These Ideas?!)

 How To Use An Innovation Matrix To Help You Make Choices (Or…What Do I Do With ALL Of These Ideas?!)

Brainstorming is fun! We all know it. People come together and think big. The ideas flow and the future looks bright. However, at some point, the law of diminishing returns begins to creep in. Alas, having too many ideas with no good way to cull them is almost as bad as not having...

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Don’t be a freezing frog. Pivot.

 Don’t be a freezing frog. Pivot.

In the 19th century a cruel yet fascinating science experiment was done*. Researchers put a frog in a pan of boiling water and the frog quickly jumped out. But when they put a frog in cold water and put the water to boil, the frog wouldn’t move and slowly boil to death. The...

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INSIDE SILICON VALLEY PLAYBOOK: tips & tricks for entrepreneurs visiting the Valley

 INSIDE SILICON VALLEY PLAYBOOK: tips & tricks for entrepreneurs visiting the Valley

Every day lots of Entrepreneurs visit Silicon Valley. They come here looking for inspiration, for funding, finding new customers and they maybe even wanting to start their business in the Valley. Over the years I have met a lot of these entrepreneurs. They all decided to black out...

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How JENGA® Can Help You Find Your Riskiest Assumptions (With Your Team)

 How JENGA® Can Help You Find Your Riskiest Assumptions (With Your Team)

In a past blog, titled How To Identify The Riskiest Assumption Of Your (Innovative) Idea, we wrote about how you can use the Business Model Canvas to help identify the riskiest assumptions of your business model. For instance, are your customers willing to spend money at all (and...

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3 Steps To Understand Your Customers (And WIN!)

 3 Steps To Understand Your Customers (And WIN!)

All too often we come across companies – some of which we have ties to – that are in midst of developing unbelievably cool technologies and (what they would call) innovations that leave the customer out of the equation. For as much as human-centered design and customer development...

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Umbrella’s for all! How co-creation can stop the rain in your industry.

 Umbrella’s for all! How co-creation can stop the rain in your industry.

We Dutch people love to complain, and the weather is one of our all-time favourite topics. When it’s windy, it’s too chilly. When the sun is shining, it’s too hot. But there is one thing we truly hate. Rain. And with almost 185 rainy days a year in The Netherlands, we have enough...

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Maastricht UMC+ shapes its own future

 Maastricht UMC+ shapes its own future

“Hospital care as we currently know it is at the end of its life cycle. Other health care and business models will take over and if we want to keep playing a role, we will have to shape our own future”, says Frits van Merode, member of the board of directors at the UMC+ hospital...

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Breaking Down the Context of the 2016 US Elections

 Breaking Down the Context of the 2016 US Elections

“It’s so much easier to suggest solutions when you don’t know too much about the problem.” ~Malcolm Forbes For as much as we’ve all probably been immersed in what’s going on with the 2016 US elections, sometimes it’s difficult to see the forest through the trees....

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Breaking Down the Context of the 2016 US Elections