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Blogs from Marije Sluis

Poll: How do you successfully change your business strategy

 Poll: How do you successfully change your business strategy

28-02-2017 Changing your business strategy is not something you do overnight. Much consideration is needed to prepare your company for the future, and rightly so. But what is the most...

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Can innovative companies survive without their gurus?

 Can innovative companies survive without their gurus?

03-02-2017 Many successful companies have innovative masterminds at the wheel. In order to find out how important they are, we asked people which company they thought was the most innovative:...

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Don’t be a freezing frog. Pivot.

 Don’t be a freezing frog. Pivot.

11-01-2017 In the 19th century a cruel yet fascinating science experiment was done*. Researchers put a frog in a pan of boiling water and the frog quickly jumped out. But when they put...

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Umbrella’s for all! How co-creation can stop the rain in your industry.

 Umbrella’s for all! How co-creation can stop the rain in your industry.

21-11-2016 We Dutch people love to complain, and the weather is one of our all-time favourite topics. When it’s windy, it’s too chilly. When the sun is shining, it’s too hot. But...

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Design Should Be At The Core Of Everything

 Design Should Be At The Core Of Everything

11-10-2016 When your book is number one and it hasn’t even hit the stores, you know you’re doing something right. I interviewed the designers of “Design A Better Business” to...

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4 Business Tips of YES!Delft’s Tech Startups

 4 Business Tips of YES!Delft’s Tech Startups

21-04-2016 Building and running your own startup is one great adventure. When creating the perfect product, you have a hyperfocus: what is the problem of your customer? And can you help...

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Validate, or die: are you ready for validated success?

 Validate, or die: are you ready for validated success?

05-11-2015 “Of course we tested it. We even hired a professional company to do this for us!” “I have this deadline that I can’t ignore, so I need to make a decision now, no time...

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Europeana: Utilizing the Cultural Past to Create an Urban Future

 Europeana: Utilizing the Cultural Past to Create an Urban Future

22-10-2015 Culture defines us, the way we live, the way we think, the way we communicate. 
And Europe has plenty of culture, in fact: it has the biggest cultural heritage of the world....

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The launch of Value Proposition Design

 The launch of Value Proposition Design

27-10-2014 Last week, Alexander Osterwalder’s new book Value Proposition Design was launched with around 50 launch events worldwide. Business Models Inc. hosted events in Amsterdam,...

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Value Proposition Design: coming this Fall

 Value Proposition Design: coming this Fall

11-08-2014 In 2009 the first copy of Business Model Generation was sold. Now, 5 years later, more than 1 million copies of the book have been sold worldwide, it has been translated into...

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