Erik van der Pluijm

Erik van der Pluijm, Creative Director Business Models Inc., helps (inter)national organizations create new business models by applying creative thinking and design thinking techniques. He guides the creative process and storytelling efforts for clients next to art direction and visualization of business models.

Erik's specialization is to bring design to a new level. His background includes artificial intelligence and software development, management of creative teams, interface design and fine arts.

In the past, Erik was lead artist on the Sony Playstation 3 title Killzone 2 where he built a 3D art team and prototyped development and outsourcing processes for the PS3's next-generation graphics. He has an extensive experience in the High-Tech & Gaming Industry.

Before joining Business Models Inc., Erik founded a high-tech startup specialized in multi-touch technology. He also worked for Mirabeau and Guerilla Games.

For more information, please contact us today.