University Hospital Maastricht Business Model Innovation

Prof. Dr. Maurice van Steensel Vice-chair, Department of Dermatology, University Hospital Maastricht

“I met Business Models Inc. when our organization, a large university hospital, felt the need to re-think its business. We turned to Business Models Inc. in what I believe is a first for an academic medical centre. Business Models Inc. has certainly risen to the challenge of initiating a grass-roots movement in our hospital aimed at transforming the way we deliver healthcare. Their dynamic, uncompromising and consequent approach has helped me to understand my own department in completely new ways and look at healthcare with a fresh perspective. Their visually oriented reporting and problem solving approach is unusual, but quite effective and very much in tune with the way we dermatologists experience the world. Business Models Inc. has opened my eyes and there is no going back. Wholeheartedly recommended!”

The University Hospital Maastricht is an academic hospital located in Maastricht. It is one of the eight University Medical Centers in the Netherlands. The hospital is one of the eleven trauma centers in the Netherlands and has a Mobile Medical Team. The University Hospital Maastricht has three main tasks: patient care, education & training, and research. Top clinical and top referral care play important roles alongside standard patient care. The hospital’s top clinical and top referral care are carefully synchronized with the fundamental research of Maastricht University’s Faculty of Health, Medicine and Life Sciences, as well as with experimental and other clinical research. The four key research areas are cardiovascular diseases, oncology, chronic illness, and mental health and neuroscience. The azM has 715 beds and more than 4700 staff.

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