Design Cooperation Brainport 2015 STRATEGY

Robert Jan Marringa Director, Design Cooperation Brainport

"We met Business Models Inc. in September this year. Capital D Design Cooperation Brainport is the new design cooperative in the Brainport Eindhoven Region. Capital D, a membership based organization, needs to develop a solid business model strategy in a very short period of time. The approach of Business Models Inc. can be described as fresh, energetic and focused on results. Their visual way of working works very well in this design driven environment. It will work in any other business-orientated organization. Our cooperation will be continued!"

Design Cooperation Brainport is a platform for all designers and design-driven companies, organisations and knowledge institutions in Eindhoven and the Brainport region, a meeting place where people can find each other, where alliances can form and where development processes can start up. The “Creating a Caring Society” programme, which contains the design ambitions of the Brainport region, sets the direction for Design Cooperation Brainport, created to throw its hat into the ring for the title of World Design Capital 2012. They just missed out on the title. Brainport Eindhoven is determined to push ahead with the corresponding programme and the immediate cause to establish Design Cooperation Brainport. The initiators of Design Cooperation Brainport are: the Dutch Design Week and Dutch Design Awards organisations, TU/e Industrial Design, Design Academy Eindhoven, Van Berlo Group, Municipality of Eindhoven and Brainport Development along with the 60 pioneers that became members right at the start.

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