Dorel Europe BUSINESS MODEL EVOLUTION

Jean-Claude Jacomin President & CEO, Dorel Europe

“Thanks to their strategic vision, their natural leadership and the quality of the tools they have developed, Business Models Inc. has been instrumental to help our company to reassess its current business model dynamics and, much more important, to define the new one. Additionally, their input and support to the Executive Team has been critical to quick start the process and to make sure this crucial project will get the right level of attention in the organization. This is very successful proven during our yearly executives conference. I certainly would warmly recommend Business Models Inc. to all considering the benefits of working with them….except maybe for my competitors!”

Dorel is a world class juvenile products and bicycle company. Established in 1962, Dorel creates style and excitement in equal measure to safety, quality and value. The company’s lifestyle leadership position is pronounced in both its Juvenile and bicycle categories with an array of trend-setting products.  In the Juvenile segment, Dorel’s powerfully branded products such as Quinny, Maxi-Cosi, Safety 1st and Bébé Confort have shown the way to safety, originality and fashion.  Similarly, its highly popular brands such as Cannondale, Schwinn, GT, Mongoose and SUGOI have made Dorel a principal player with both independent bicycle dealers and mass merchants. Dorel’s Home Furnishings segment markets a wide assortment of furniture products, both domestically produced and imported. The company exerts relentless innovation and marketing flair across all of its divisions.  Dorel is a $2 billion company with forty-six hundred employees, facilities in seventeen countries, and sales worldwide.

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